I’m joined by Vicky Damerell, a data expert who has forged a career in many areas of digital marketing. Vicky helps to break down data and why it is so important to businesses of all shapes and sizes.

Vicky is my sister in law and has worked in sales and more recently in digital marketing across a variety of areas. She is now working for Market Location in data.

WEBSITE: https://www.marketlocation.co.uk/ 

Vicky introduces herself, the company she represents and gives an introduction to data:

• What data is as a general business concept
• The power of demographics
• Recognising the opportunity
• Different types of data
• Brief top and tail of GDPR*
• Controlling and using data effectively
• Three top tips on obtaining quality data and using it effectively
• Listen in to find out!

*Please note, Vicky would like to make clear that she is not a GDPR expert and all views discussed are her own interpretation of the GDPR laws. GDPR laws and rules are notoriously ‘cloudy’ and open to interpretation for every instance where they may become relevant. Please source and consult a compliance expert if you are unsure about any GDPR queries surrounding your business.