Victor Gruen invented the suburban American shopping mall. He tried to reinvent Fresno.

Victor Gruen's vision for Fresno

KVPR's Central Valley Roots explores the history, people and places of Central California. Discover something new about our region, past and present, with each episode. From Fresno and Bakersfield, to Visalia and Merced, the Central Valley is full of rich stories that make the place we call home special. Send us your question about local history or places to roots@kvpr.org and we might answer it in a future episode. Hear the series on the radio weekdays at 5:06 a.m., 9:04 a.m. and 5:32 p.m. or listen to our podcast.

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Victor Gruen's vision for Fresno

Victor Gruen's vision for Fresno

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