047: Victor Ricciardi on The Psychology of Financial Planning and Investing

Victor Ricciardi is Finance Professor at Goucher College, Baltimore, Maryland where he teaches courses in personal financial planning, corporate finance, investments, behavioral finance, and the psychology of money.

Victor is the Coordinator of Behavioral & Experimental Research for the Social Science Research Network also known as SSRN.

Victor is the current Editor for seven SSRN eJournals including Behavioral & Experimental Finance, History of Finance, and Behavioral & Experimental Economics.

He received his PhD from Golden Gate University and his MBA from St. John's University.

Victor’s current book Investor Behavior: The Psychology of Financial Planning and Investing with co-editor Kent Baker is now available and has 30 chapters on emerging research in behavioral finance.

In this episode, you will learn:

the difference between Behavioral Economics and Behavioral Finance.

the rational approach to investing and whether it exists.

what bounded rationality really means.

if companies help you make decisions for their own personal benefit.

how framing can be a powerful tool to help customers make decisions.

the importance of financial literacy at different stages of your life.

the similarities between behavioral economics and marketing.

the future of Behavioral Economics and Behavioral Finance.

and much much more.

Check out the shownotes page to this episode at www.economicrockstar.com/victorricciardi

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