Victor Yocco (@VictorYocco) is a User Experience researcher working for EY Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about user experience research called Design for the Mind: 7 Psychological Principals for Persuasive Design, which will be available this month. He earned both his undergraduate degree and PhD at Ohio State.

In this episode, we discussed:

• The 7 key psychological principals for effective user interface design and how to apply them to websites focused on policy.
• How organizations can reduce alcoholism in the workplace.

Resources:

victoryocco.com

Design for the Mind: Seven Psychological Principals for Persuasive Design by Victor Yocco (2016) COUPON CODE FOR 39% oFF THE COVER PRICE: SMAYOCCO

Outliers by Malcolm Gladwell (2011)