Victoria Bitter has launched a new 3.5% low-carb version of its iconic beer to appeal to health-conscious drinkers and regain market share in the competitive beer market. The mid-strength variant joins the growing trend of lighter beer options, with consumers increasingly choosing lower-alcohol alternatives when driving or attending other activities. The release represents VB's attempt to modernise its product line whilst maintaining its position as one of Australia's most recognisable beer brands.

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