42 Roles in the Built Environment

Victoria Firth - Business Strategist - Grey Lemon


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During a career spanning nearly two decades, Victoria has used her experience in business strategy to help international organisations refine their vision, define their markets and shape their teams to achieve outstanding results.

A qualified mediator with extensive experience in organisational restructuring, new market entry and business growth, Victoria's strength lies in bringing people together to first articulate a collective goal, then helping them move all the component parts into place to achieve it.

As co-founder of Grey Lemon, Victoria now works with her business partner, Rhonda, to help organisations transform and grow on their own terms.

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