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Victoria Thain Gioia: The Power of Authenticity and Co-CEO Partnerships
When Victoria Thain Gioia co-founded Perelel Health, she was a self-proclaimed “Type A Millennial Mom” who wanted better maternal supplements – especially after her daughter was born with a nutritional deficiency.
Within 6 weeks of launching, Perelel was shipping to all 50 states! She thinks part of the company’s success is due to their ability to make moms feel seen through every step of their pregnancy – and during pregnancy loss, too.
In this episode, Victoria talks in-depth about what it’s like to run a company with her co-founder and co-CEO, Alex Taylor. Defined roles and communication, both about professional and personal matters, has helped them have tough conversations with a deeper understanding of what the other person is going through.
There were a lot of risks involved with starting Perelel, and Victoria is a self-described “risk-averse” person. But just like with having kids, there never is a perfect time. If you feel passionate about it, you just have to do it and get through, one bite at a time. IN THIS EPISODE:
- Victoria’s career journey, from merchandising at J.Crew, investment banking, and then business school – and her mission to create better supplements after her daughter was born with a cleft lip
- How Perelel broke through the noise of maternal supplements through authenticity and making moms feel seen and were shipping to all 50 states within 6 weeks of launching
- Inside Victoria and Alex’s partnership, including their clearly defined roles and how they navigate tough conversations
- How Victoria built warm relationships with seed investors early on – and using this feedback to propel the company forward
- The unexpected challenges Victoria and Alex faced with funding and bootstrapping at the beginning of the pandemic
LINKS/RESOURCES MENTIONED
Learn more about the company Victoria Thain Gioia founded with her co-CEO Alex Taylor, Perelel Health.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.
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By Sarina Virk Torrendell
5
2727 ratings
When Victoria Thain Gioia co-founded Perelel Health, she was a self-proclaimed “Type A Millennial Mom” who wanted better maternal supplements – especially after her daughter was born with a nutritional deficiency.
Within 6 weeks of launching, Perelel was shipping to all 50 states! She thinks part of the company’s success is due to their ability to make moms feel seen through every step of their pregnancy – and during pregnancy loss, too.
In this episode, Victoria talks in-depth about what it’s like to run a company with her co-founder and co-CEO, Alex Taylor. Defined roles and communication, both about professional and personal matters, has helped them have tough conversations with a deeper understanding of what the other person is going through.
There were a lot of risks involved with starting Perelel, and Victoria is a self-described “risk-averse” person. But just like with having kids, there never is a perfect time. If you feel passionate about it, you just have to do it and get through, one bite at a time. IN THIS EPISODE:
- Victoria’s career journey, from merchandising at J.Crew, investment banking, and then business school – and her mission to create better supplements after her daughter was born with a cleft lip
- How Perelel broke through the noise of maternal supplements through authenticity and making moms feel seen and were shipping to all 50 states within 6 weeks of launching
- Inside Victoria and Alex’s partnership, including their clearly defined roles and how they navigate tough conversations
- How Victoria built warm relationships with seed investors early on – and using this feedback to propel the company forward
- The unexpected challenges Victoria and Alex faced with funding and bootstrapping at the beginning of the pandemic
LINKS/RESOURCES MENTIONED
Learn more about the company Victoria Thain Gioia founded with her co-CEO Alex Taylor, Perelel Health.
Sarina is a career coach and consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, via email, and check out more episodes of the Career Memos podcast.