Share Victoria's Secret's "Comeback" is Confusing + The History of the Controversial Brand

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September 18, 2023

Victoria's Secret's "Comeback" is Confusing + The History of the Controversial Brand

29 minutes

Victoria's Secret is bringing back their fashion shows this September with the all new "World Tour". But it seems like no one is paying attention. Can they salvage their brand with this show? Or will it fall flat?

The Cut perfectly summed up their pink carpet event with an article titled, "The Victoria's Secret Show Could've Been an Email": https://www.thecut.com/2023/09/nyfw-v...

Do you think they can come back? We dive into their re-brand from a marketing perspective + the dark history of the brand in this episode of 'Share Your Screen' with Nicky & Coco.

Everything expressed is based on personal opinion.

TIME STAMPS:

Introduction 0:00 to 3:00

The History of Victoria’s Secret & VS Fashion Show 3:00 to 10:18

The Downfall of Victoria’s Secret 10:18 to 16:42

The Confusing "VS: World Tour" 16:42 to 20:43

Wings Campaign 20:43 to 25:55

JAX 'Victoria's Secret' Viral Song 25:55 to 29:21

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By NickyandCoco

8484 ratings