You can break down advertising by the medium of communication, and since we all started with text ads, we're comfortable with that format. We've also become comfortable with image ads. But there's one format that can throw a lot of us – video. Of course, the production cost put into videos can vary wildly, and ad platforms like youtube have a huge number of options and nuances to know, but the one thing all video has in common is it makes a human to human connection that other media formats cannot hold a candle to.

To demystify this field, we're talking with the founder of Variable.media

One of the nicest people you'll ever meet in the PPC industry

He has appeared on EDGE OF THE WEB, INBOUND SUCCESS PODCAST, HeroConference

• A4 Congress – Advanced Analytics & Advertising (Lima, Peru | Video | 5/21-5/23/19
•  Hero Conference USA (Philadelphia, PA) | Video, TBD | 4/23-4/25/19
•  Hero Conference (London, UK) | Video (YouTube) | 10/22-10/23/18
•  SMX Advanced (Seattle, WA) | Video (YouTube, Facebook) | 6/11-6/13/18
•  Hero Conference (Austin, TX) | Video (YouTube) | 4/15-4/17/18
•  SMX West (San Jose, CA) | Unleashing The Power Of Online Video Ads | 3/12-3/15/18
•  SMX West (San Jose, CA) | Workshop, Video (YouTube) | 3/12-3/15/18
•  SMX East New York | Unleashing The Power Of Online Video Ads | 10/24-10/26/17
•  SMX East New York | How to Maximize & Measure Performance on the GDN | 10/24-10/26/17
•  SMX Advanced Seattle | A Year of Change in Online Ad Universe | 6/12-6/14/17
•  SMX Advanced Seattle | Social Media Advertising Workshop | 6/12-6/14/17
•  SLCSEM 2017 Utah | Hacking Facebook & YouTube | 1/18/17
•  IIeX North America Atlanta | Altruism, Automation, & Effective Advertising | 6/13/16

and many regional digital marketing events…

He played basketball at California Lutheran while getting his degree.

For more, including links to everything mentioned, go to show 86's page on the Funnel Reboot site.