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Video as a Tool for B2B Storytelling
There’s no denying video should be part of your 2025 content plans.
According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found.
Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips.
They discuss:
• How to create a video plan that supports your content strategy
• The pieces that need to be in place before you hit record
• How to prepare your talent
• What you need to know about tech setup and when you should outsource to a professional
• Tips for video editing and post-production
• Where to distribute your video content and
• How to repurpose video to support other marketing efforts
Listen in to understand the value of video as part of a larger content marketing strategy.
Alex Mechlin is a video content strategist who has created more than 10,000 videos over the last decade for Nestle Purina, Marriott, eBay, Pampered Chef and the American Bar Association using a collaborative approach. From social videos to brand stories to customer testimonials, Alex builds strategies to communicate his clients’ messages, evoke emotion and tell stories that resonate.
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives.
Visit Us: 3aspensmedia.com
Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/
Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/
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By Lindsay Young
5
22 ratings
There’s no denying video should be part of your 2025 content plans.
According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found.
Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips.
They discuss:
• How to create a video plan that supports your content strategy
• The pieces that need to be in place before you hit record
• How to prepare your talent
• What you need to know about tech setup and when you should outsource to a professional
• Tips for video editing and post-production
• Where to distribute your video content and
• How to repurpose video to support other marketing efforts
Listen in to understand the value of video as part of a larger content marketing strategy.
Alex Mechlin is a video content strategist who has created more than 10,000 videos over the last decade for Nestle Purina, Marriott, eBay, Pampered Chef and the American Bar Association using a collaborative approach. From social videos to brand stories to customer testimonials, Alex builds strategies to communicate his clients’ messages, evoke emotion and tell stories that resonate.
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives.
Visit Us: 3aspensmedia.com
Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/
Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/