Driven by extreme uncertainty following the onset of Covid - 19, immediate change became an imperative for all CEOs. Their response was impressive, corporate leaders sprang into action. This begs the question though: If decision making is improved during a crisis, why isn’t it that good all the time? The answer lies in the circumstances of the problem being addressed. Influential factors are uncertainty, complexity, risk and reward. In this video we present a matrix that provides insight into alternative decision making methodologies, of which Muddling Through is one. The context of the discussion is organisational transformation and renewal.

Reference:

Lindblom, CE. 1959. The science of muddling through. Public Administration Review, 19(2): 79–88. https://doi.org/10.2307/973677

The video can be viewed on YouTube at: https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg

This series is designed for Chief Financial Officers and senior leaders who want to master the art of managing a strategy system—not just a plan. We explore the principles of Third Wave Strategy (www.phsandl.com), a forward-thinking approach that transforms strategy into a continuous, enterprise-wide capability. The content is equally valuable for corporate executives, consultants, and advisors.

Why Listen?

• Learn how to build a living strategy system that adapts and regenerates.
• Discover practical tools and frameworks for managing complexity and uncertainty.
• Gain insights from research and real-world applications through our Strategic Management Institute and CSOsandbox platform.

Supporting this journey is stratāgaia (www.phsandl.com/strategicintelligence), our Power BI-based strategy app. It’s not just a dashboard—it’s a dynamic, enterprise-wide BI platform that brings strategy to life, enabling leaders to visualise, monitor, and steer strategic performance in real time.

Additional Resources

• Video Bites: Watch short, actionable insights on our https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg.