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Video content marketing that converts: a framework to build and scale video production with Kevin Alster (Synthesia.io)
Kevin Alster is a Learner Strategist at Synthesia.io and the creator behind many of the wonderfully-made tutorials and educational content published at Synthesia Academy. Kevin joins us in this episode to talk about his approach to creating video content that both entertains and educates viewers, breaking down his framework for creating videos from ideation to production and more.
During the episode, we delve into:
Breaking down the video strategy at Synthesia
Nailing ideation for your videos (step by step)
Developing a strong storyline
Why experimenting at every step of the video creation journey matters
Tips for novice video creators to get started by finding their voice and personality on camera
Whether you are a marketer trying to create content that converts, a L&D professional looking to create superb training materials, or an individual creator producing videos for personal brands, you will walk away from this episode with tons of relevant insights.
If you are interested in learning more, you can connect with Kevin on LinkedIn at and check out Synthesia Academy!
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By The Audience BuilderKevin Alster is a Learner Strategist at Synthesia.io and the creator behind many of the wonderfully-made tutorials and educational content published at Synthesia Academy. Kevin joins us in this episode to talk about his approach to creating video content that both entertains and educates viewers, breaking down his framework for creating videos from ideation to production and more.
During the episode, we delve into:
Breaking down the video strategy at Synthesia
Nailing ideation for your videos (step by step)
Developing a strong storyline
Why experimenting at every step of the video creation journey matters
Tips for novice video creators to get started by finding their voice and personality on camera
Whether you are a marketer trying to create content that converts, a L&D professional looking to create superb training materials, or an individual creator producing videos for personal brands, you will walk away from this episode with tons of relevant insights.
If you are interested in learning more, you can connect with Kevin on LinkedIn at and check out Synthesia Academy!