There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it?

During my conversation with Jillian and Matt Love of Love Creative, we talk about the importance - especially in times of crisis or transition - of capturing the events happening in your business. Often the value of these stories will mean much more to your brand than you realize at the moment. And once the moment has passed, you can not get it back.