Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach challenges the traditional marketing playbooks and encourages teams to think like media organizations.

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What We Cover in This Episode

🔘How a background in broadcast journalism shapes Vince's marketign approach

🔘Why video-first storytelling is a nonnegotiable for higher ed marketing teams

🔘The surprising rise of YouTube viewing on TV screens

🔘Practical ways to uncover authentic stories across campus

🔘How student creators can power a university’s content strategy

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Episode Highlights

00:45 – A surprising YouTube insight

02:45 – Vince’s journey from TV news reporter to higher ed marketing leader

09:24 – How universities can uncover powerful stories across campus

15:48 – Why higher ed teams must embrace a video-first mindset

22:30 – Letting students lead the way with YouTube Shorts and vertical video

41:00 – Why every institution can build a strong video strategy with the tools they already have

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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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