Can anyone besides me remember back in the day when you wanted to play a  video game and you’d stuff your pockets with quarters and head on down to the video parlor?  

Those days are now long gone and you can play great games almost  anywhere without spending a penny. However, although you might not pay  to play anymore, getting that game into your house can end up costing you a pretty penny. 

Just exactly how are video game product managers going about pricing their products?