This special edition of the FilmTalks podcast, inspired by the Content Marketing Institute, explores key video strategies and trends expected to be significant in 2025. The hosts discuss the dominance of short-form, vertical video across various platforms, highlighting the importance of tailoring content to specific audience demographics and their platform preferences. They also examine winning strategies, including the value of brand authenticity exemplified by companies like Duolingo and Apollo.io, alongside the growing influence of AI tools in video creation and the necessity of optimising for silent viewing and personalised content. Finally, the podcast touches upon essential video metrics beyond likes and the importance of data-driven experimentation for successful video marketing. This podcast id made by AI @ https://studio86.se