Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mix.

Expanding on the nuances of podcasting, Gerard goes into further detail showcasing the many positives of podcasting. From it's low barrier to entry, affordable equipment and software all you need is a little time and commitment. Which is perfect for startup business founders who have a little bit of extra time on their hands. If you want to learn more about the benefits that podcasting can bring to your business, be sure to tune in.