What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ?

What about Nike‘s “crazy women” ad?

Why is one ad, so much better than the other?

“To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”

Wise words from Amir Bazrafshan Managing Director at Apricot Video Marketing

You can hear the full episode here, where we discuss:

* The basic level of quality needed for video campaign – however using your mobile phone is fine * Sound – the unsung hero of a good video* Building conversion funnels into your videos* Using YouTube for brand hero content* Video case studies and how to build rapport between the subject and the viewer* using emotion to justify an emotional decision* We talk the emotion in the latest Nike commercials* purpose marketing and how brands are getting it wrong* The Shoe Dog Book by Nike’s founder* We talk about not confusing tactics with strategy* Why view count is one of the least important metrics for video * Should you do direct to camera or use stock video* How do you hire someone to hep you with video

Episode Transcript

0:00 – 05:07Video is one of the hottest trends in marketing right now. And it’s easy to see why last year four point six billion video ads watched online and those same videos produced twelve hundred percent more shares than text any midges combined on social media, but video is much more than just a tactic in this podcast, I discussed how video is the ideal medium to live your brand message. Why is it that your business? Does what it does? I’m Jerry Doyle. And this is the practical podcast, bribing you mock knee experts from around the world to help you advance your business. That’s getting today is episode talking about video marketing. So welcome to this week’s episode and this week we are joined by a Baz Zaref Shan from Aprecu video marketing old way over in the UK. Welcome in me to the Shire. Hey, Jared, thanks for having me van testee. So so as a citizen, I’m glad to have every British person. I can on the show I lived in Britain for ten years. So it’s great to have somebody from the other side of the weld sharing their insights and this week. We gotta be talking about video marketing, which is near and dear to my heart, and he’s one of the trending topics for all forms of online marketing on but also marketing general, so this should be fantastic episode to help you help your business utilize these new formity marketing, which I’m going to be honest is probably quite daunting when you get started. But hopefully, the end of this podcast amaze going to be able to share some insights for us, which makes it same a little bit less daunting. So I’m going to jump straight in. With the through the first question the same question. I asked every week. I think he’s going to be bit different for you woke with focused on here is trying to understand if there’s any kind of competitive advantage or difference that a founder of a small startup company can bring to video marketing to compete with the businesses because obviously we’ve got massive differences in budgets. He so what can a small business or a founder of a small business due to possibly can pay with the kind of budgets that a lodge organization might happen meal? Yeah. As really good Arabia question.