Host Frank Farrell of Custom Video Productions chats with marketing strategist Melissa Hindle of Hindle Consulting about the crucial, yet often overlooked, role of strategic planning for small to mid-sized businesses.

In this candid conversation, Frank shares his own past as a "fly-by-the-seat-of-your-pants" entrepreneur, while Melissa explains how her 20+ years of marketing experience—and an unexpected background in anthropology—fuels her mission to bring high-quality, structured planning to local businesses. They dive into why a great website is more important than a fancy video, how to stop "shooting darts at a wall," the rapid changes brought by AI in marketing, and the power of discipline and foundational documents.