This week, Marcos Vidal of ACS International joins me to discuss how to use video to market your business today.

If you’re reading this, you probably realize that videos are the most effective marketing tool to have in your arsenal in 2020. So many businesses today are using videos to capture the consumer’s eye through email marketing, social media, tutorials on YouTube, website content, and more. 

However, many businesses in our industry might find themselves short on budget and believe that video is either too expensive or too time-consuming. 

Marcos has a background in film and video production. He has 10 years of experience running a small business where he produced videos for his local market. He's been involved with event videography for the University of Arizona. Marcos is currently working as a sales manager for ACS covering the western region.

On this episode, Marcos will help to simplify video marketing for our cast polymer members. We'll tackle questions like: 

• What kind of equipment do I need?
• How long do videos need to be?
• What kind of videos should I be producing?
• How do I integrate video into my current marketing strategy?