Appendix B

Video Marketing Tips and Tricks for Universities


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Are you using video effectively in your MarComm office? Are you repurposing content? Are you aligning video goals with specific audiences and platforms? Are you over-relying on YouTube? Are you using video to personalize the recruitment process?

Whether you’re a seasoned professional or new to video marketing in Higher Ed, we’ll help you elevate your institution’s video presence.

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Appendix BBy Joel Goodman and Kristin Van Dorn

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