Agent video systemizing and handling, part II   3/4/2020

Mission Forge Podcast part 2 of 2

1)     Copy this content then make it your own.  My list is not your list, you need to tailor it to your business style and market place.  

2)     Start simple, but start.  Do not wait until you have the entire series completed.  Do the introduction to buyers, then the introduction to sellers.

3)     Pro-tip---you can always redo the videos.

4)     Find a quiet and comfortable spot, film using your phone.

5)     Now you have choices.  For getting the content out there.

6)     Keeping on your hard drive and sending out on demand defeats the purpose

7)     Share to your FB business page, put them on your Youtube Channel, website, etc.

8)     Hashtag yourself and your videos.  This is a searchable function.  If you have a personal brand do this. If not, then make one and use it everywhere.

9)     Remember these are also acting like mini commercials for you to allow potential clients to get to know like and trust you.

10)                        Play around with the length…as long as you have solid content you will keep your audience, but do not be afraid to be more concise and expand later.  I would target 5 minutes per video as a rule of thumb.

Here are some suggested content for your Buyers

1)     What you can expect (getting ready for the initial consultation) 

-Let’s get to know each other

-talk about agency and disclosures

-ask me anything

-tell me your expectations

-what are your needs time wise, financially, etc.

-what type of house

-what I will do for you

2) You want decide to buy a property with me what now?

   -Let’s put it in writing-who pays the commission?

    - Here is a list of expenses you can expect during the process

    -Time to talk to a lender

     -creating a portal search in the MLS

     -Open House visits and what to do

    - suggested apps to use

     -Showing schedules

3)     Showing houses and the approach to an offer

-how long will it take to find the right house

-how long will we be looking during the day

-will we take breaks for meals

-how long will each showing take

-If you find the right house should you sleep on it?

-The things you should be prepared for to make an offer

4)     Making an offer

-Electronically or in person?

-Reaching out to the cooperating broker?

-what the essential requirements are.

-Your approach, got to have it, make an offer and negotiate, I’ll take if they come WAY down.

-How long can negotiating take?

-what is ratification?

5)     We have a deal!

-who gets a copy of the contract?

-who will be inspecting your home and when?

-plan to be at the home inspection

-negotiating the inspection repairs is often HARDER than the original contract

-termite/moisture

-go to loan application/pay for the appraisal

6)     Approaching closing and beyond

-double check your availability of funds needed to close

-prepare time off of work for the closing

-double check you have utilities lined up

-communicate with the schools for your children

-plan for coverage for your little ones as needed

-board your pets as needed

-plan for a curve ball or two

-Take deep breaths and enjoy the moment, do not be overcome with stress

-enjoy your new home

-exit survey/reviews/consider referral