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Video Prospecting and Social Selling with Haylee Taylor
Today's episode is with ClozeLoop Account Executive, Haylee Taylor. We'll be discussing the benefits of video prospecting and the know how of social selling. Haylee is a big proponent of using video as a way to increase sales and make communication with customers more personal.
"You can add some personality to your video or to your messaging, and people will really respect that."
Is the buttoned-up corporate look always the most effect way to present yourself as a salesperson? There has been a shift in customer preference from a corporate look to one of authenticity. Putting your human self first when it comes to communicating with customers is incredibly important for increasing positive interactions.
Videos are the key in achieving this more personable feel. Communicating through video can be a fantastic aid especially when reaching out to your customer for the first time. By seeing you face, customers feel more connected to you as a person rather than just words in an email or a faceless voice over the phone. Videos are a great way to warm up conversations and are beneficial for any role you have in your business. Simply adding a GIF of yourself to your signature can be incredibly effective in attracting continued communication between you and your customers.
"It's all about the mindset."
When it comes to making videos, focus your attitude on getting discovery calls. If you have a positive goal-oriented attitude, you'll find yourself being more authentic and wanting to talk with people. Instead of saying to yourself that you're about to go make videos, spin it for what it really is: booking meetings. Hype yourself up to go book meetings through the videos you're creating. Remember you don't get paid for the phone calls you make or emails you send but rather the meetings you have and the closed revenue you bring to your company. Focus with the end in mind.
Recommended Video Lengths:
1. LinkedIn - under 15 seconds
2. Email - 30 to 90 seconds
Don't forget to check out Triangle Selling by Hilmon Sorey and Cory Bray!
Life on Purpose: Going into everyday with a harmonious relationship between your professional and personal life. Instead of viewing them as separate entities, view them as one cohesive life where your personal strengths are helping you professionally which in turn is feeding positivity back into your time away from work.
Connect with Haylee on LinkedIn
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By Frankie Vignone
5
11 ratings
Today's episode is with ClozeLoop Account Executive, Haylee Taylor. We'll be discussing the benefits of video prospecting and the know how of social selling. Haylee is a big proponent of using video as a way to increase sales and make communication with customers more personal.
"You can add some personality to your video or to your messaging, and people will really respect that."
Is the buttoned-up corporate look always the most effect way to present yourself as a salesperson? There has been a shift in customer preference from a corporate look to one of authenticity. Putting your human self first when it comes to communicating with customers is incredibly important for increasing positive interactions.
Videos are the key in achieving this more personable feel. Communicating through video can be a fantastic aid especially when reaching out to your customer for the first time. By seeing you face, customers feel more connected to you as a person rather than just words in an email or a faceless voice over the phone. Videos are a great way to warm up conversations and are beneficial for any role you have in your business. Simply adding a GIF of yourself to your signature can be incredibly effective in attracting continued communication between you and your customers.
"It's all about the mindset."
When it comes to making videos, focus your attitude on getting discovery calls. If you have a positive goal-oriented attitude, you'll find yourself being more authentic and wanting to talk with people. Instead of saying to yourself that you're about to go make videos, spin it for what it really is: booking meetings. Hype yourself up to go book meetings through the videos you're creating. Remember you don't get paid for the phone calls you make or emails you send but rather the meetings you have and the closed revenue you bring to your company. Focus with the end in mind.
Recommended Video Lengths:
1. LinkedIn - under 15 seconds
2. Email - 30 to 90 seconds
Don't forget to check out Triangle Selling by Hilmon Sorey and Cory Bray!
Life on Purpose: Going into everyday with a harmonious relationship between your professional and personal life. Instead of viewing them as separate entities, view them as one cohesive life where your personal strengths are helping you professionally which in turn is feeding positivity back into your time away from work.
Connect with Haylee on LinkedIn