The strategy for all things “video” whether OTT, YouTube, Linear, or even Tik Tok all comes down to where the consumer attention is oriented. Brands, Agencies, and Platforms need to align with all the channels that move “mindshare.” #video #futureoftv #OTT #transientidentiti

VIDEO STRATEGY: From the Attention Stack to Transmedia

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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VIDEO STRATEGY: From the Attention Stack to Transmedia

VIDEO STRATEGY: From the Attention Stack to Transmedia