VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE

Video tips and tactics to improve sales and customer experience with Ethan Beute

Video is a very effective way to connect and communicate, and ultimately, to convert as well.

You create and win more opportunities when you get face to face with people. But we all know the challenges involved in that. They basically break down to time and distance. We either don't have the time or we can't overcome the distance.

I like to encourage anyone who is running a business or running some aspect of a business to look at all of your customer touchpoints and where could you afford to be more informative or more helpful or more personal or to bring people behind the scenes?

And if you get honest with yourself about how you could be communicating with your customers and future customers as well as your partners, vendors, suppliers, everyone else involved in your success, you're going to find places where video could be a benefit to you and your business.

When you get one-to-one, you're going to do it to make that bigger impact, especially in this thank you scenario. If that's the only way you use video, I promise you will see benefits from that commitment.

It's that gift of time and attention that people really appreciate. If you send 10 videos, I promise you're going to get at least two responses that say, "Oh my gosh, thank you so much for taking the time to make that video for me." Oh, by the way, you probably save time by again talking instead of typing.

The more specific you can be about why they're getting this message, what's in it for them and how to proceed, the more likely you are to get the outcome that you desire, which is again that reply, that response, a schedule on your calendar or whatever your call to action might be.

Faces are deeply part of the human experience, static or dynamic. Live face to face in-person is obviously the very best. Second best I would say is synchronous videos you described. We use Zoom at BombBomb.

The idea that it is not overly rehearsed, it's not scripted, you're not reading a teleprompter, you didn't do 15 takes and then have someone edit it together. The idea that it's just simple, personal, honest, authentic. 

When you create an outline for your video, no matter what the video is for, whether it's to be sent in an email through BombBomb or another service, or it's to be embedded in a blog post or somewhere else, anywhere that you would put a more casual style of video, go ahead and show that outline.

Yes, and I recommend that whether or not you're using video, I think the more targeted and intentional we are, the better off we are.

I do like batching the activity. Maybe start a "thank you Thursday" habit where you're going to just go to express gratitude for 20 minutes out of your email with a video.

So, I understand that video is a new skill. My first 15 videos were not nearly as comfortable as my second 15 videos, but I will tell you what, when you get comfortable looking the camera in the lens and talking to people regularly, the benefits go so much farther than all of the immediate benefits that simple personal videos provide.

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VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE

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VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE

Video is a very effective way to connect and communicate, and ultimately, to improve sales.

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real fast. In the studio today I've got the Ethan Beute joining me. we're going to talk about what Ethan does in the process of increasing sales and increasing customer experience and doing that using simple personal videos with the company that he is part o...