Midas Letter

VIDEO: Taking Province Brands of Canada Public


Listen Later

Province Brands of Canada CEO Dooma Wendschuh discusses the company’s acquisition of a capital pool corporation in Colson Capital Corp and fund raising efforts with the goal of becoming a publicly traded entity in the near future. Province Brands also recently signed a strategic alliance with LP applicant Element GP to provide them with premium cannabis oils. This agreement allows Province Brands to not only produce alcoholic beers brewed from the cannabis plant but also non-alcoholic beers infused with marijuana oil. The company’s going public strategy is likely to unfold before the end of this calendar year with their marijuana beverages becoming available less than one year after the first sale of recreational marijuana.

Transcript:

James West:    My guest has been here many times before. Some of you might recognize Dooma Wendschuh. He’s the founder and CEO of Province Brands. Dooma, welcome back.

Dooma Wendschuh:    Thanks, it’s an honour to be back. Really excited to see the evolution of your studio with these fancy new microphones.

James West:    Thank you. Yes, they’re plugged in, but they work.

Dooma Wendschuh:    That’s great.

James West:    Dooma, you also have been experiencing great leaps forward in your evolution, and why don’t you fill me in since we last talked? What’s been happening?

Dooma Wendschuh:    Well, I wouldn’t know where to start, but I guess I could say that recently we announced that we have acquired a capital pool corporation called Colson Capital. For any of your listeners or watchers who may not know what a capital pool corporation is, it’s sort of like a bunch of guys get together and start a company that doesn’t do any business, it just sits on the stock exchange waiting for someone like us to come along and use it as a vehicle to take their company public. So in fact, we will be taking Province Brands of Canada public very soon, and we’ll be doing it through this vehicle, Colson Capital.

James West:    Great.

Dooma Wendschuh:    We can also announce now that we just signed this today, the funding for our going-public raise will be coordinated by Paradigm Capital, which we’re very excited by. So it will be a syndicate of several banks, but they’re going to help us put together the syndicate, and they’re underwriting the raise, which we will kick off in a few months, prior to our going-public activity.

We’re very excited to be working with Paradigm because they have a tremendous track record of being one of the leading banks in Canada working with the beer industry, specifically, the craft beer industry. And we’re not just a marijuana company, right, we’re also a beer company.

James West:    Right. Some might argue, more so a beer company.

Dooma Wendschuh:    More of a beer company than a marijuana company, exactly. So they were the perfect partner.

James West:    Great. And so where are you at with product evolution at this point?

Dooma Wendschuh:    Well, we can announce something there as well – we’ve got s

...more
View all episodesView all episodes
Download on the App Store

Midas LetterBy James West and Ed Milewski