VideoAmp, Inc., a provider of an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into data-driven strategies, acquired Conversion Logic LTD, a Los Angeles, CA-based cross-channel attribution solutions provider.

With the acquisition, VideoAmpand will be integrating key assets from Conversion Logic into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to business outcomes.

The deal will also extend VideoAmp’s TV attribution capabilities by leveraging its TV viewership data assets.

Its commingled TV dataset is the most comprehensive in the U.S. marketplace, currently boasting 26M households and 37M devices.

Alongside the acquisition of Conversion Logic’s attribution technology, VideoAmp has appointed JP Pereira, former Chief Client Officer at Conversion Logic, as SVP of Marketing Science. | To read full story, visit https://startuparound.com/read/1584612010.2239995/VideoAmp-Buys-Cross-Channel-Attribution-Platform-Conversion-Logic?ref=audio_experience