On this episode, I'm speaking with veteran creative strategist, Joanna Wallace, who built the creative team and systems at Hexclad from the ground up. She's also developed ads for brands like Dr. Squatch and True Classic. If you've been feeling stuck with your creative strategy, this is the episode for you! We also get into something not enough brands think about... ad to landing page alignment, and how even the best creative strategy can't save a bad website. 

PDP = Product Page

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