As the cofounder of ZFunds, Vidhi is on a mission to make purchase of financial products and decision making Sahi* (Right) and Asaan* (Easy) in the 500 bottom districts of India. ZFunds enables distribution of financial products through ZFunds experts in the highly underserved segment of tier-2,3 and 4 markets.

After spending 8 years working with a couple of unicorns like Zomato and Policybazaar and early stage startups like Healthkart, Vidhi knows what truly drives customers to a product— it’s not dishing out the top trends of the week. It’s how well you connect and understand the users you’re trying to help and communicate your understanding back to them.

Vidhi was a part of the initial investments team at Paisabazaar and had a pivotal role in taking the platform to number 2 in the country. Now ZFunds, engages 1000+ micro-entrepreneursthat advise 60000+ customers from 600 cities and towns.

Vidhi holds a B.tech from Delhi College of Engineering.