Vidushi Jain is the visionary entrepreneur who co-foundedAttrangi, a brand that’s redefining the Indian jewellery space with its perfect blend of elegance, emotion, and individuality. As the name suggests, Attrangi is about celebrating uniqueness and Vidushi has been instrumental in shaping itinto a label that encourages women to embrace their personal style with confidence and grace.

Vidushi has always believed that a good idea only becomesgreat when you build it with both heart and clarity and that’s exactly what she brought to Attrangi. After completing her MBA in Marketing and Advertising, she gained valuable experience at BookMyShow and Kataria Honda, where she learnedhow businesses grow, how teams thrive, and how meaningful brand connections are built. But deep down, she always knew she wanted to create something of her own, something that blended creativity with purpose and heart.