One of the most powerful (and potentially dangerous) marketing methods known to man. That's what you'll discover if you listen to the latest episode of the DAM podcast.

Warning: There's a good chance I'll say something that deeply offends you. Don't come crying to me that your precious feels were hurt if you decide to give it a listen.

Hitler’s quote about needing the Jews, to justify his actions. Book: true believers.

Plug Just Some Guy’s youtube channel.

Magnet has two polarities, attract and repulse. Today we’re gonna talk about attracting by repulsion.

Pick an enemy you can blame for everything wrong in the world.

Hyperfocus on their evil.

This alleviates guilt and responsibility in your tribe.

Make your tribe feel good about themselves, and signal you share their virtues.

This makes you more trustable, and them more suggestible.

Draw lines in the sand, plant flags on hills, give people something to rally behind.

Passion evokes action.

Promised them away to get what they want while sticking it to their enemies. Own the Libs, white tears, etc.

Look at that fringe lunatic from the other side. That’s how they all are. They are going to ruin everything for the rest of us. Vote for me and I’ll make sure they get what they deserve.

Look at the radical leftist. They’re burning down your city’s. Vote for Trump.

Look at the reckless asshole without a mask. He’s probably a white supremacist. Vote for Biden.

Don’t be afraid to be polarizing. Go narrow and deep.

The more you repel the wrong people, the stronger your attraction to the right people.

This has destroyed main stream media, for anyone dumb enough to think the media is still there to provide the news. But once you see that the media is there to sell products for their advertisers, it makes perfect sense.

Whip people up into a state of emotions, make them see you as a trusted guide, give them something to buy.

Corn, wheat, sugar companies and some cities, for the diet niche.

Trendy diets for the health and fitness niche.

Fiat money and socialist policies for the gold and finance niche.

Systemic racism for the basketball shoe niche. Nike and Colin Kaepernick.

This is where virtue signal marketing comes from, but be careful which villain and values you choose to align with.

Get woke go broke doesn’t disprove the theory. It’s just poor execution of a solid form of marketing.

If you’re selling Che Guevara shirts, or books about white fragility Robin Deangelo, get woke is a great way to get rich.

Want to join our community?

Join FMS

And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show

Support the Show

Subscribe to the Show

Download.