Vincent Biscaye is the founder of Step Two Advisors (CPG advisory) and a partner with Love Grace (organic cold-press juice). He started his career in financial trading, feeling unfulfilled he took a sabbatical and started advising his friend on the finances of his juice company. Inspired by the entrepreneurial journey, he decided to commit to the company full-time. After two years he took all the knowledge he acquired (including the mistakes he made) and started Step Two - a consulting firm specializing in CPG early stage startups. He has helped over 20 brands with everything ranging from financial modeling to fundraising to investor relations.

Brian and Vincent talk through how e-commerce companies can think about their finances even if you're a day-one business, re-targeting, and the importance of nailing the quality of your product. If you’re struggling with your financial model or don’t have one yet - this episode is a great one to check out.

If you’re an early stage start-up looking for a consultant check out steptwoadvisors.com. To see some of the brands Vincent has worked with check out @evivesmoothie, @mood33infusions, and @lovegracefoods. To learn more about the power of listening, listen to The Axe Files with David Axelrod (Episode 319: Beto O’Rourke). And if you’re looking for your next read check out 10% Happier by Dan Harris.