How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?

Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.

Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benefits and pitfalls of microfinance; the “network” effect of product sales; a failed Fedex network venture; company ecosystems; and product reconfigurations for developing countries.

{You can hear the full episode on July 21st}