A duck is often used as a metaphor for much of what we see around us in the world. It looks graceful, calm and elegant on the surface but is working feverishly under the water, making what the eye sees completely juxtaposed to how hard it is actually working. And in many ways, we can look at Social Commerce in the same way. It’s so effortless. A click here, straight to a purchase page. Click on Purchase. Sale. Product Delivery. Repeat. Easy! But like a duck, the reality is that there is incredible technology working under the surface, that is making this process so seamless.

I am fascinated by today’s guest and what he has created. Brandon Schultz and his company Violet, are the legs of Social Commerce Duck. They actually make our experiences with Social Commerce possible. 

Check them out at www.violet.io