Most of conventional change management programmes fail. One of the reasons is that these conventional approaches are mainly focused on changes in processes and systems, with the assumption that these will lead to change in people s behaviors. However, this assumption is wrong: people often continue to do things like before or, after an initial peak of so-called adoption , initiatives fade. The author states that there is no lasting change unless it is true behavioral change and this is hardly a by-product of new processes . In other words, it is not until people in organizations change behaviors that we can claim that actual change has occurred.