The SaaS SEO Show

Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97

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In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.


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Timestamps:


  • (00:00) - Intro.
  • (01:11) - Who is Ryan McCready?
  • (01:48) - Ryan’s background.
  • (03:18) - What is Whimsical?
  • (05:08) - Important lessons working 5 years at Venngage.
  • (07:34) - How did you cope with and approach competition?
  • (09:29) - Creating content for various media outlets.
  • (11:52) - Is it easy to replicate the same success?
  • (13:11) - Use cases of Pinterest for growth.
  • (14:44) - Insights into what makes a good landing page.
  • (16:15) - Thoughts on social media content.
  • (21:24) - Experiences in teaching content marketing to people.
  • (24:22) - Differences between repurposing and distribution.
  • (26:50) - Ryan’s thoughts on upcoming changes in search.
  • (32:21) - The future of marketing for SaaS companies.
  • (34:29) - Learn more about Ryan and Whimsical and get in touch.
  • (35:34) - Outro.


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    Useful Links:


    Website: https://whimsical.com/

    Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2BZJmhb

    ► LinkedIn: https://bit.ly/2DHaJNr

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