Jon-Stephen Stansel, social media strategist in both academia and entertainment industries, joins FYI host Gil Rogers to talk about crafting effective social media strategies. In an industry where platforms can vanish without a moment's notice, they discuss the resilience needed and the importance of having a pulse on the crowd's chatter – the art of social listening that shapes marketing far before a product sees the light of day.

From demystifying the complexity of 'simple' posting to clarifying the blurred lines between managers and creators, this episode underscores the necessity for internal advocacy to ensure that some voices are not just heard but heeded. JS shares key recommendations for effective social media management and self-advocacy, emphasizing the importance of obtaining visibility, engaging with industry conferences, and leveraging one's work for career advancement.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00 

JS Stansel’s Background and Social Media Journey | 00:41 

Higher Ed and Social Media: A Comparative Analysis | 02:53 

The Challenges of Social Media Management | 12:27 

Colleges and Universities Stretching Their Resources | 14:21 

Advocating for Social Media Managers | 21:25 

Closing Remarks and Contact Information | 31:28 

RELEVANT LINKS:

• JSStansel.com
• Jon-Stephen Stansel LinkedIn
• Social Profile on Instagram