Beyond the Briefcase

Viral Influencer Breaks Down How to Stay Authentic AND Get Views


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🎙️ In this episode, we sit down with Sallie Gracee—content creator, athlete, and viral personality—for an unfiltered conversation about building a personal brand rooted in real life, not filters or facades.In just over a year, Sallie’s platform has exploded to over 1.5 million followers—all by staying true to who she is. From flipping burgers in a 148-degree kitchen to flipping off cliffs across the world, her journey blends grit, creativity, and a refusal to follow the influencer playbook. She opens up about growing up without technology, making videos just for fun, and how that raw foundation shaped a presence people trust. We dive into her strategy, discipline, and the daily recipe behind her growth—from content batching to choosing brand partners that actually reflect her lifestyle.Whether you're building a brand, creating content, or just trying to show up more authentically online, Sallie’s story is proof that staying real isn’t a liability—it’s the advantage.=========Chapters:00:00 Intro02:16 Life Before Being an Influencer03:56 What Inspired Sallie to Start Social Media05:41 Evolving Content09:36 Maintaining Authenticity15:29 Sallie's Love for Adventure Activities17:12 Staying in Shape21:15 Facing Fears & Challenges23:31 Virality With Family27:18 Influencer Misconceptions28:51 Deciding How to Collaborate34:08 Advice for Aspiring Influencers39:23 Rapid-Fire Questions
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Beyond the BriefcaseBy Matthew Goodwin, Esq.