Podcast Theory

Viral is Not as Good as Consistent


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Getting content to go viral can be exciting and generate some buzz around your podcast, social media, website, etc. But in the grand scheme of things, viral content is not an approach you can bank on. You can't control whether something will go viral...

...but what you can control is consistently producing quality content. Producing quality content on a consistent basis will do much more for your long-term success. And a podcast is the ultimate vehicle for creating consistent content.

On Episode 49 of Pod Theory, I'm going to share why producing consistent content with your podcast trumps viral content every time. Consistency is in your control and could even lead to something going viral...which should be treated as a bonus.

What do you do to keep your content consistent? Connect with me on Twitter and let me know your approach!


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

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Podcast TheoryBy Jason Cercone

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