This is the full interview with Brent Coker, from Eavesdrop on Ideas episode two. It explores viral marketing - an online sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.

Our second episode was Tipping points: from viral marketing to planetary systems.

We collected comments from amazing people, but the entire unedited interviews were so exciting we decided to publish them here on the 5 Things About channel.

This podcast was made possible by the University of Melbourne and the Centre of Visual Art.Thanks to our guest Brent Coker, your hosts were Dr Andi Horvath and Dr Suzie Frazer, audio engineering was by Arch Cuthbertson.

This episode was recorded on the 7th of August 2020.