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The real story of how an unknown Sydney BJJ coach and his content partner went viral—proving real jiu-jitsu still wins online—and what your school can learn from it.
Two years ago, Chris “Bones” Burns was teaching small BJJ classes on Sydney’s Northern Beaches.
Then Sheila from Jiu Jitsu Socials picked up her camera—and everything changed.
This episode breaks down the viral rise of a coach who ignored the rules, doubled down on real jiu-jitsu, and built a global audience by being himself.
You’ll learn the system behind their content, how to make your school stand out online, and why “authenticity” isn’t a buzzword—it’s the new algorithm.
💥 IN THIS EPISODE
🕒 TIMESTAMPS
00:00 – From Unknown Coach to Viral Brand
02:14 – The First Post That Blew Up
05:01 – Why Authenticity Beats Every Algorithm Trick
10:30 – The BJJ Project and Building Community
14:20 – Mistakes Most Gyms Make on Social
17:00 – How to Film Content That Converts
22:30 – The Mindset Behind Going Viral
28:00 – Turning Attention Into Enrollments
🎯 WANT TO FILL YOUR MATS FAST?
Nick’s launching a new Full Mats Fast™ Case Study Group—learn the exact paid trial system used to replace free trials and enroll loyal students.
👉 https://grapplingmap.com/fullmatsfast
👇 GUEST LINKS
Chris “Bones” Burns
2nd Degree Black Belt under Master Rickson Gracie and Professor Jason Roebig
Instagram: @chrisbonesjj
Academy: @zeropointsydney
Learn from Chris: @the.bjjproject
Sheila – Jiu Jitsu Socials
Instagram: @jiujitsusocials
⚔️ CONNECT WITH THE GRAPPLING MAP™
https://grapplingmap.com
https://grapplingmap.com/fullmatsfast
💡 ABOUT THE SHOW
Real talk for grappling-school owners who want full mats, loyal students, and true freedom—powered by the systems, automations, and strategy inside Full Mats Fast™ and Million Dollar Dojo™.
👉 FOLLOW NICK
Instagram: @grapplingmap
https://instagram.com/grapplingmap
By Success Dynamics InstituteThe real story of how an unknown Sydney BJJ coach and his content partner went viral—proving real jiu-jitsu still wins online—and what your school can learn from it.
Two years ago, Chris “Bones” Burns was teaching small BJJ classes on Sydney’s Northern Beaches.
Then Sheila from Jiu Jitsu Socials picked up her camera—and everything changed.
This episode breaks down the viral rise of a coach who ignored the rules, doubled down on real jiu-jitsu, and built a global audience by being himself.
You’ll learn the system behind their content, how to make your school stand out online, and why “authenticity” isn’t a buzzword—it’s the new algorithm.
💥 IN THIS EPISODE
🕒 TIMESTAMPS
00:00 – From Unknown Coach to Viral Brand
02:14 – The First Post That Blew Up
05:01 – Why Authenticity Beats Every Algorithm Trick
10:30 – The BJJ Project and Building Community
14:20 – Mistakes Most Gyms Make on Social
17:00 – How to Film Content That Converts
22:30 – The Mindset Behind Going Viral
28:00 – Turning Attention Into Enrollments
🎯 WANT TO FILL YOUR MATS FAST?
Nick’s launching a new Full Mats Fast™ Case Study Group—learn the exact paid trial system used to replace free trials and enroll loyal students.
👉 https://grapplingmap.com/fullmatsfast
👇 GUEST LINKS
Chris “Bones” Burns
2nd Degree Black Belt under Master Rickson Gracie and Professor Jason Roebig
Instagram: @chrisbonesjj
Academy: @zeropointsydney
Learn from Chris: @the.bjjproject
Sheila – Jiu Jitsu Socials
Instagram: @jiujitsusocials
⚔️ CONNECT WITH THE GRAPPLING MAP™
https://grapplingmap.com
https://grapplingmap.com/fullmatsfast
💡 ABOUT THE SHOW
Real talk for grappling-school owners who want full mats, loyal students, and true freedom—powered by the systems, automations, and strategy inside Full Mats Fast™ and Million Dollar Dojo™.
👉 FOLLOW NICK
Instagram: @grapplingmap
https://instagram.com/grapplingmap