Whether you're looking to create organic content or utilize paid advertising, TikTok is a powerful platform for growing your business and influence. By understanding its unique features and leveraging targeted strategies, you can create viral TikToks and reach millions of engaged users. In this episode, Caleb Roberts dives deep into the world of TikTok marketing. Caleb, a TikTok influencer with over 85,000 followers, collaborated with the TikTok team to develop their ad platform. Caleb shares TikTok viral strategies and tips for businesses and individuals to grow their influence on the platform, both organically and through paid advertising. He discusses the importance of targeting and how to leverage the unique features of TikTok to create engaging content that resonates with your audience. If you're looking to harness the power of TikTok for your brand or business, this is an episode you won't want to miss. Let's get started!

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