David Feinman, Entrepreneur and co-founder of Viral Ideas Marketing (www.viralideasmarketing.com) join Arty and John to debate the expectations companies have for viral videos, and what tangible ROI we can expect from video campaigns across digital platforms. Plus we take a walk amongst the undead as David breaks down the success of one of his first 'viral ideas'; a zombie run 5k that grew from 0-35,000 participants in 16 major markets over 9 months thanks to his digital media prowess www.animusstudios.com