Chasing virality won’t build your business. Learn why views don’t mean what they used to—and what really drives growth online. 👉 Hit subscribe for more mindset-shifting creator strategies!

What You’ll Learn in This Episode

• The false promise of viral views (and why they rarely lead to sales)
• The metrics that actually matter on YouTube in 2025
• How focusing on trust over virality builds real, lasting impact
• The difference between attention and genuine engagement
• Three practical steps to shift from chasing views to creating meaningful content

In this episode of Built to Tell, host Mike Ligouri dives into Mindset Shift #4: Virality is a Trap.

So many creators, coaches, and business owners believe a viral video is the golden ticket to success. But views are just numbers if they don’t build connection, trust, and long-term relationships with your audience.

Mike breaks down why chasing virality is a losing game, why metrics like watch time, retention, and engaged views matter far more, and how you can start focusing on depth instead of width in your content strategy. If you’ve ever wondered why your viral clip didn’t bring customers knocking—or how to actually turn views into real impact—this episode is your wake-up call.

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Links & Resources:

🎙 More Built to Tell episodes: https://www.youtube.com/@mikeliguori

 📩 Connect with Mike on Instagram: @mike.liguori