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Virgin Voyages is the new disruptor in the cruise market, the uniquely Virgin brand has been a force for change. To celebrate setting sail, we visited their Miami HQ to talk all things Brand, Strategy and Effectiveness with our friend Billy Bohan Chinique, who leads the brands' Global Brand Marketing efforts.
By JACK RYANVirgin Voyages is the new disruptor in the cruise market, the uniquely Virgin brand has been a force for change. To celebrate setting sail, we visited their Miami HQ to talk all things Brand, Strategy and Effectiveness with our friend Billy Bohan Chinique, who leads the brands' Global Brand Marketing efforts.