The AI Outcome by PVAI Consulting

Virtual Customers

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Episode #2: Deep Dive into Virtual CustomersEpisode Highlights
[00:00] Introduction to the second part of the series focusing on Virtual Customers.
[02:15] Overview of the AIMS platform: A marketing operating system unifying humans, virtual professionals, and AI agents.
[05:30] The shift from static personas to dynamic, virtual customers that provide real-time feedback.
[09:45] How virtual focus groups offer superior speed and iteration compared to traditional methods.
[13:20] The importance of a validation loop and training AI on actual human behavior data.
[16:10] Using "Joey" as a shared reference point in meetings to reduce opinion-based friction.
[19:30] The ROI of virtual customers: Reducing wasted spend and compressing research cycles.
[23:15] Why a curated system beats generic tools like ChatGPT for high-stakes business decisions.
[27:10] Case Study: Using virtual focus groups to help a men’s luxury fashion brand enter new markets.

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About The AI Outcome

The AI Outcome is hosted by Michael DeNunzio, Peter Monk, Pat McGovern and produced by PVAI Consulting. We explore the practical frameworks and real-world strategies that help brands ignite advantage, empower people, and reinvent knowledge work through Artificial Intelligence.

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The AI Outcome by PVAI ConsultingBy Michael DeNunzio, Pete Monk