Before 2020, most interactions between sellers and buyers were done in-person, at industry conferences. To attract and retain customers, companies held their own seminars or user group events. Of course, none of us have been driving or jetting around for the past year and a half (I'm recording in late 2021) and as of now here in Canada and elsewhere, we have filled the void with virtual events.

These are more than just webinars, If you have attended one, it's likely been a paid affair, though cheaper than it's IRL counterpart. These virtual events enable you to interact with others, you can either take part in breakout sessions, ask speakers questions & take their polls, or sit at virtual tables to chat and network.   

So while it's unclear whether we will keep using virtual events as much once face-to-face meetings return, there's no denying their powerful advantages. 

I'm speaking to someone who knows more about virtual events than almost anyone. Jarrod Goldsmith has tons of experience running physical events and hosting exciting virtual events for others. He is better described as a Canadian small business community builder and is the embodiment of the small business spirit. He founded Sax Appeal (Canada's Premier Saxophone Ensemble), Jarrod also shares his passion for entrepreneurship through the eSAX Podcast series and the Pivoted Success Podcast which he co-hosts. You can also follow Jarrod on social media; he's easy to spot, he'll be wearing his ever-present Fedora. 

All People/Products/Concepts mentioned have links in the Ep 64 Shownotes page on the Funnel Reboot site.