Loa Fridfinnson - tips

Every single company has something special about them and has a story to tell.

You only have one chance truly to make a good first impression, so first, all the branded material has to look and sound really good.

Social media is a great way to get traditional media coverage

Augmented and virtual reality is poised for explosive growth. How can you get onboard?

Assess what your goals are, what you want to achieve, and then do something. Just get started!

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Doug: Well, welcome to the show. Did I miss anything or leave anything out in your bio?

Loa:  No, I think you just about covered it.

Doug: Well, there we go. So, let's talk about marketing. You're a marketing consultant. I'm a marketing consultant. We help people grow their businesses and earn more money through our various tactics. Do you wanna share some of the tactics or breakthroughs that you've had with your clients.

Loa: Okay, sure. Well, in my last 17-year career of working as an integrated marketer, which means I basically cover ... I'm dangerous enough in all areas of marketing to be able to help my clients understand all the ways that they need to reach out in order to attract their target customer.

So, one of the ways that I'm really a fan of is, it really helps a company to raise its public profile to get in front of its target market very quickly, and also to form that third-party credibility that is aligned with trusted brands, and that's through public relations. And of course, an offset to that is social media because any time that you have people reading about you in the news, or hearing really good things about you online, that's going to really give your business reputation a lift. And it's going to, as I said, help you get in front of the people that matter most and make you look really good.

Doug:    Well, that's good. Whatever I can do to look better, I'm sure will help the business. So, how do you specifically do that for the clients you work with? Is there a secret sauce, or a formula that you have to help them accomplish this.

Loa: Yeah, thanks, Doug. That's a really good question, because one of the biggest myths that a lot of companies have, especially small business, is that they think their story is not exciting enough for the media to want to cover them. And as it is true that there's a lot of companies that are trying to get media attention all at the same time, and the media is inundated with a lot of different story ideas, but if you know what you're doing in terms of you have a unique angle to your story, so ...

And every single company has something special about them. Doesn't matter if you're making screwdrivers to being a mammoth company, like Apple. There's always going to be something that you can ... A story you can tell, whether it's your people, your processes and systems, a feel-good story, a rags-to-riches story, and entrepreneurial story ... So, there's a lot of ways that you can really dig into the nuts and bolts of your business, and the people that are your staff and their expertise, and the experiences as well as your own, as the business owner, and there's going to be some really juicy stuff that you'll be able to put together. And as long as you're going to the right reporter or editor to cover your industry, then you have a really ... And the story's angled in a way that they're going to most appreciate. If you make their job easy, then you have a higher likelihood of getting coverage.

Doug: Sharon, I guess, like you said, most business-owners, or entrepreneurs, or solo-preneurs, regardless of the size of the business often thinks, "Well, hey. Everybody knows this." But then,