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Virtual Vampires: The Twilight Series Levels Up with Virtual Brand Group X Lionsgate Entertainment | Episode 5
Join us and our special guest, Justin Hochberg!
His name might not sound familiar to some, but you have likely watched one of his many successful shows like The Apprentice or The Profit or experienced his brand campaigns featuring Snoop Dogg, Barbie, Forever 21, and The Voice.
Justin is the founder and CEO of Virtual Brand Group, an award-winning company that designs, builds, and monetizes brands by integrating virtual and physical consumer experiences.
Today, Justin is partnering with Lionsgate Entertainment, the Hollywood film studio behind the Twilight franchise, to bring the series—which has grossed over $3.36 billion worldwide—into the digital realm.
Tune in as Justin dissects Forever 21's Roblox phenomenon, revealing how the fashion retailer achieved massive success with virtual fashion and avatar customization. Discover Lionsgate's strategy for bringing franchises like Twilight into gaming and explore how virtual fashion and innovative product bundling expand the film's audience. Learn how these ventures serve as testing grounds for product ideas and provide valuable consumer data.
Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the proud producer of the Fashion in Gaming Awards.
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The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.
© 2025 Game-Changing Style, The Fashion Collector LLC
All Rights Reserved.
View all episodes
By Tracy Greenan and Fija DahliaJoin us and our special guest, Justin Hochberg!
His name might not sound familiar to some, but you have likely watched one of his many successful shows like The Apprentice or The Profit or experienced his brand campaigns featuring Snoop Dogg, Barbie, Forever 21, and The Voice.
Justin is the founder and CEO of Virtual Brand Group, an award-winning company that designs, builds, and monetizes brands by integrating virtual and physical consumer experiences.
Today, Justin is partnering with Lionsgate Entertainment, the Hollywood film studio behind the Twilight franchise, to bring the series—which has grossed over $3.36 billion worldwide—into the digital realm.
Tune in as Justin dissects Forever 21's Roblox phenomenon, revealing how the fashion retailer achieved massive success with virtual fashion and avatar customization. Discover Lionsgate's strategy for bringing franchises like Twilight into gaming and explore how virtual fashion and innovative product bundling expand the film's audience. Learn how these ventures serve as testing grounds for product ideas and provide valuable consumer data.
Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the proud producer of the Fashion in Gaming Awards.
----
The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.
© 2025 Game-Changing Style, The Fashion Collector LLC
All Rights Reserved.