There's no single recipe when it comes to internal communications. But one thing that's consistent is the importance of employee feedback.

In this episode of Get Reworked, we talk to Judy Whitcomb, senior vice president of organizational strategy and effectiveness at Vi, a Chicago-based operator of luxury senior living communities across the US. Throughout her career, she's worked in HR, learning and development, marketing and communications. The pandemic and its aftermath put all that experience to the test.

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"One thing we learned early on was that we had to be thoughtful and we had to be intentional about our communication strategy," Judy said. "And we couldn't share information with residents without sharing things with our employees at the same time, so we understood the necessity of communicating concurrently about what was going on."

Highlights of the conversation include:

• How Vi adapted employee communications to the challenges of the last two-plus years.
• The keys to effective internal communications, whether it's in a crisis or normal times.
• The role of HR in employee communications.
• How to ensure that all voices are heard as part of an employee listening program.
• Why the company decided to rollout ViHive, its new internal communications app.

Plus, co-hosts Siobhan Fagan and Mike Prokopeak talk with Judy about learning management systems, how useful it is for HR to think like marketing and whether it's better to be an HR generalist or specialist. Listen in for more.

Have a suggestion, comment or topic for a future episode? Drop us a line at [email protected].